Client Questions

Client Questionnaire

YOUR BRAND
Describe your business. Is there a story about how your business came about?
Outline the products or services your business offers.
What are the unique selling points and features of your business and offering?
YOUR CUSTOMERS
You core, main customer that will make up the bulk of your business. Give an idea of who they are - age, social demographics, interests, location etc.
Do you have any stats on which platforms or devices your audience engages with your brand and your website on?
YOUR COMPETITION
What are they doing well and not so well?
Define where you see your business positioned in the market. Which competitors would you be happy to sit alongside? Think about your offering in terms of pricing, quality and service.
YOUR VIBE
Who’s branding or website do you like and dislike? List some of your aesthetic preferences (colours, fonts, things you want to avoid etc).
Define the style you’d like to be consistent across your business. What feelings do you want your business to evoke?
Who is your business speaking to? What are your key buzzwords and tone of voice?
YOUR WEBSITE
What is the main objective in redesigning your website?